Brand Development

Background

Europa International are one of the leading suppliers of furniture for the exhibition world, supplying an extensive range to clients across the UK and beyond. Cube³ were commissioned by Europa International to develop their existing brand, which included the re-design of their corporate logo.

As Europa has been trading for over 20 years, Cube³ had to avoid completely overhauling Europa’s sense of brand and had to safeguard against causing identity issues. This is a common reason why many companies do not engage in brand and corporate ID development exercises. There is an apprehension that development will lead to consumer confusion and that is something that established companies can ill afford.

At Cube³ we take this very seriously and carefully consider all aspects when developing a brand or corporate ID. In many cases we work with established brands and their core attributes, ensuring that consumers still have clarity in the brand they are familiar with, but understand that the company is also moving with the times.