Search Engine Marketing

Visibility is the key to all successful websites, search engine marketing is an important factor between winning and losing in the race for more customers.

What are the benefits of bespoke search engine marketing strategies?

Effective search engine marketing brings more visitors to your website.

Search engines represent a very unique medium, which allows you to precisely target an interested audience. Recent research shows that 85% of visitors who use search engines are searching with an intention to buy. In August 2006‚ research released by Nielsen NetRatings confirmed that 706 million searches were undertaken by UK searchers alone. This equates to almost 16‚000 searches per minutes (264 every second).

So in other forms of media, when the audience is looking at something your advertising is a distraction. With search engines such as Google, Yahoo and MSN, searchers are looking for something specific and are therefore more likely to interact with your website. We offer a number of services as part of our search engine marketing strategies including:

• Search engine optimisation or SEO
• pay per click PPC campaign implementation and management
• viral and email marketing
• affiliate marketing
• online pr

To develop your search engine marketing strategy we undertake a detailed evaluation of your site and provide a report that highlights opportunities for your online business and presence. As part of our comprehensive ‘fact find’ we will gather information about your business provide competitor analysis together with a clearly structured outline plan for an agreed period of time. This assessment includes:

• Identifying key business issues
• Establishing business needs
• Identify key players
• Examine current metrics
• Conduct a detailed site review

Tracking and refinement is the open stage of your search engine marketing strategy and it is vitally important to analyse, measure and refine your site content and PPC phrases to maximise and maintain a healthy position. To book your no obligation evaluation send an email to our search engine marketing consultant or call 01204 533312 to discuss how our internet marketing strategies can help your business